salvare branding

Creating a complete branding package from scratch, this project involved researching the health supplement industry, identifying a target market, concepting a brand identity, and creating collateral, including stationary, packaging, signage, and a website. This all-natural healthcare supplement retailer’s branding includes a simple, but versatile two-piece logo that can be used as a whole, or the iconic or typographic portions can be used separately. A repeated element from the icon, the leaf above the "A" acts as its macron – the bar above it. Devoted to simple living, much of the branding uses a single color, allowing tints and the natural tones of recycled paper to complement it.
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