american girl doll packaging redesign

This redesigned packaging for American Girl Dolls focused on increasing product visibility, which was achieved by introducing a larger viewing port for the doll, allowing the consumer to see more than just her face. The larger opening required some reengineering of the bottom half of the box to allow it to flow onto the sides of the box. Included in the bottom box’s redesign was the development of a ready-to-assemble doll stand for consumers to construct using part of the box; other than a pair of scissors, the only thing you need is the box itself to build it!
Top Box Die Line
Bottom Box Die Line
Packaging Mockup Doll Stand Instructions
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